In this post I want to talk about the lead magnet. But before I get into it, I want to talk about the fundamentals of lead generation first.
You see, generating leads is not a hard thing to do. However, it is really important to understand its fundamentals in order to set everything the optimal way and achieve success.
The first thing to keep in mind is your traffic. Your traffic are the people whom you are driving into your website or capture page. You need to target your traffic.
If you are offering a weight loss program, you will not target people who are looking for real estate, right? It’s really simple and the technical skills required to drive traffic really depends on your strategy but the concept is simple and clear, right?
You want to target people who are actively looking for a product or a service that you offer.
The second fundamental thing about lead generation is your capture page. It has to be congruent to the traffic you are sending. It has to speak their language, speak directly to their needs and desires.
If you are selling a weight loss product, your capture page won’t have a message that has to do with success online, right? The picture you’ll use (if you decide to use one) will not be a picture of a dog, right?
The third fundamental point I want to share today regarding lead generation and the MOST important one is the follow up.
In the process of follow up is where all the magic happens. Relationships are built, trust is established and guess what happens after that? BOOM the $$$ is made.
Now that you’ve got the basics, I want to discuss today’s main subject – the LEAD MAGNET.
So what is a lead magnet? A lead magnet is an irresistible “lead bait” that provides gold value to your prospect in exchange for his or her contact information which is usually their email address and phone number.
When you create your lead magnet, it is important to have in mind the following three steps:
Your target market
You have to think about your target market. Who are they? What problem do they have and how can you solve it for them? What exactly can you create to drive their attention and make it irresistible for them to leave their details?
There’s an endless number of people out there who are looking for leaders to follow even if they are already involved in another company.
Offer your target market something that is of high value and easy to use and implement.
This is really important. You want the person who left you their contact information to receive something that will actually help him.
The awesome part here is that if you provide something that your lead finds valuable, you set yourself as an authority and as a leader in his eyes and he will want to learn more from you and stay close to you.
Reframe their minds to get your paid offer.
Your goal eventually is to get people purchase your product. You need to convert your leads into actual sales.
Let’s say you are involved in a home business entrepreneurship mlm and you want to recruit people to your program. Your lead magnet can be something like “5 daily steps that made me go from 4 to 5 figures in my home business in only 60 days”.
You can create a pdf where they can practice and really achieve results. By providing them something valuable, your prospects will begin to position your product from the beginning. This way, your prospects are led in a path that will end up buying your product.
The way to do it in this particular example is to make one of the daily steps “marketing strategy training”, explain to them the huge importance of having the right skills and tools to increase results in their home-based business. Then give them a link to where they can learn everything you know about marketing strategies.
So now, they have the free daily steps but in order to really succeed and get results, they would understand that it is not enough. That’s why they feel the need to invest more in their education and improving their skill set by buying your paid offer.
By the way, I learned all I know about lead generation and how to create the perfect lead magnet from one of the top earner marketers, Mark Harbert, in his List Building Bootcamp.
That’s it for today guys, I promise you guys that if you take action according to these 3 steps you will create a perfect, irresistible lead magnet!!
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