As entrepreneurs we’ve got a lot on our plate, and it can really eat up our time. We spend countless hours working on small tasks, and unfortunately we focus on the easy stuff simply because it’s easy.

But what happens to the other stuff. You know, the inconvenient or difficult tasks – the tasks that make you uncomfortable and require real work!

This topic might make you cringe at first, but when you realize how important it is, it can completely transform your business success. So, what am I talking about?

I’m talking about embracing inconvenience and discomfort, and being willing to make the necessary sacrifices instead of only doing the easy stuff.

There’s a common saying that if you want to live like others can’t, you have to do what others won’t. This is completely true for every entrepreneur.

Most people don’t succeed in business because they aren’t willing to make a habit of doing the hard stuff. If you want to make it, and if you want to survive, then you must make a routine of doing the stuff you don’t want to do.

The world of business is harsh, and very few succeed. Less than 5% total, but why? Do you think it’s because successful people kick back and only worry about doing the things they enjoy?

Do you think they only do what is comfortable, or convenient for them? The answer is no and no!

Successful people embrace discomfort; they embrace inconvenience and they’re willing to challenge themselves. They’re willing to push themselves to the limit so they can grow bigger than they already are.

Successful people know that they have to do what is necessary – they have to do what others won’t so they can get the results they want.

Most people do only what is convenient for them, and their results reflect their actions.

For instance the person who wants to get fit, but rolls over and falls back to sleep when his alarm goes off; or, how about the person who wants to eat healthier, but won’t spend ten minutes putting together a diet plan, and instead goes for take-out because it’s convenient.

Do you think these people get the results they want? Again the answer is no.

Entrepreneurs can’t blame their boss for poor results. We have to take responsibility for our action if we ever want to grow. There’s no room for blaming other people.

Yes, it’s inconvenient to take responsibility, and yes it’s inconvenient to acknowledge our own failures, but it’s also 100% necessary for success.

As you read this, you’ve already got something in mind that you’ve been putting off. Whether it’s making your first video, making those sales calls, setting up your website, or something else, you already know what it is.

It’s difficult, it’s inconvenient, but it’s time for action. It’s time to do the hard stuff that you’ve been putting off.

Embrace inconvenience. Embrace discomfort. Do the things you don’t want to do. Make it a habit, and soon it won’t be inconvenient anymore.

Instead you’ll see inconvenience as a challenge to overcome. A challenge that gets you one step closer to achieving the results you want. Be willing to do what others won’t, so you can live how others can’t.